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Penetration of Luxury Car Brands to Balkan Region
Učeň, Michal ; Vaníčková, Iva (referee) ; Chalupský, Vladimír (advisor)
Předmětem diplomové práce je analýza potenciálu balkánského trhu pro distribuci luxusních automobilů Bentley a Lamborghini firmou Leonhardt Group Automobile. Společnost působí jako distributor luxusních značek koncernu Volkswagen Group v Německu a management zvažuje vstup na trhy zemí bývalé Jugoslávie. Z důvodu negativního vlivu globální hospodářské krize na automobilový průmysl autor analyzuje vedle distribuce nových automobilů i možnost prodeje ojetých vozů. V první části diplomové práce jsou popsána teoretická východiska vztahující k analýze trhu. Druhá, praktická část, je zaměřena na vlastní analýzu potenciálu vybraných trhů a zhodnocení, jestli má společnost Leonhardt Group na trhy vstoupit a jakou marketingovou strategii zvolit.
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Price Prediction Using Machine Learning Methods on the European Market of Used Cars
Dvořáček, Petr ; Baruník, Jozef (advisor) ; Vácha, Lukáš (referee)
This master's thesis proposes accurate predictions of the prices of used cars. It builds its fundamentals on the available research and broadens the academic literature by applying several modern techniques to the European market. Us- ing machine learning models and unique data, high accuracy of predictions was obtained. The precise prediction of the residual value of a used car might benefit both the buyers and the sellers, and also reduce market inefficiencies. We are not aware of any similar work in the particular field focusing on the European market. An application programming interface (API) was exploited in order to col- lect the data. Therefore, a large set of data consisting of 221,704 used car classifieds was gathered and used in various models (MLR, PCR, LASSO, De- cision Tree, Random Forests, and ANNs). This study aims to find the most precise model for estimating the prices of used cars with the help of several performance statistics (R2, RMSE, and MAE). We support the available lit- erature as the random forest approach provided the highest accuracy when predicting the used car prices. A model using ANNs seemed to be the second best in terms of predictive performances, however, required comparably much more computing power. The effects of various attributes of used vehicles on their...
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Factors affecting the price of a used car in Czechia
Dvořáček, Petr ; Polák, Petr (advisor) ; Šťastná, Lenka (referee)
The market of used cars in Czechia, generating an annual turnover over one hundred billion Czech crowns, is visited by hundreds of thousands of people a year and a similar number of used vehicles are sold there. This work tries to find and appropriately evaluate the main determinants that set the price of a used car in Czechia, and thus, among other things, increase buyers' awareness. Multiple linear regression (MLR) and the ordinary least squares (OLS) method were used to estimate coefficients indicating the effect of a given variable on the price. This study uses a unique dataset, which was obtained from the Czech online marketplace advertising used cars Sauto.cz, containing all available information about more than 55 thousand used cars from 34 different car manufacturers. According to the assumptions, the importance and negative effect of variables indicating the number of kilometers driven and the age on the price of the used car was confirmed. Other important parameters that, on the other hand, have a positive influence on the price of a used car are the elements of additional equipment. Higher price of used cars from German manufacturers compared to competing manufacturers was also confirmed and, conversely, cars from carmakers from America or Asia were found cheaper. As a huge number of...
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Penetration of Luxury Car Brands to Balkan Region
Učeň, Michal ; Vaníčková, Iva (referee) ; Chalupský, Vladimír (advisor)
Předmětem diplomové práce je analýza potenciálu balkánského trhu pro distribuci luxusních automobilů Bentley a Lamborghini firmou Leonhardt Group Automobile. Společnost působí jako distributor luxusních značek koncernu Volkswagen Group v Německu a management zvažuje vstup na trhy zemí bývalé Jugoslávie. Z důvodu negativního vlivu globální hospodářské krize na automobilový průmysl autor analyzuje vedle distribuce nových automobilů i možnost prodeje ojetých vozů. V první části diplomové práce jsou popsána teoretická východiska vztahující k analýze trhu. Druhá, praktická část, je zaměřena na vlastní analýzu potenciálu vybraných trhů a zhodnocení, jestli má společnost Leonhardt Group na trhy vstoupit a jakou marketingovou strategii zvolit.
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Analysis of marketing-mix of the company AAA AUTO a.s.
Slepička, Jan ; Říha, David (advisor) ; Dobiáš, Jan (referee)
This work is focused on analysis of marketing mix in the company AAA Auto. The primary aim is to analyse the functionality of each marketing-mix components of the company. Particular attention is paid on the used-car market and its specifics. The secondary aim is to perform a questionnaire research within customers of the company. The work is divided into introduction, theoretical-methodological part, practical part and conclusion. The theoretical part consists of a review which includes the information about marketing, marketing-mix and marketing research. The company AAA Auto is introduced in the practical part, along with the analysis of marketing-mix elements. Special emphasis is put on the used-car market correspondingly to its differentness. Data from questionnaire research and its evaluation are added as well. At the close is summarized the obtained information. As a conclusion, suggestions for further improvement in every single element are proposed.
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Marketing Strategy of the Volkswagen´s "Das Welt Auto" Program
Pavlishyna, Polina ; Halík, Jaroslav (advisor) ; Štěrbová, Ludmila (referee)
The aim of the theoretical part of this thesis is to describe different dimensions and elements of marketing strategy of a company and present different steps companies are recommended to take during planning and preparing a marketing strategy. The practical part describes the analysis of the Volkswagen AG program for used cars Das WeltAuto. The analysis focuses on the international marketing strategy that the program follows in the markets where it operates and describes its main elements, goals and implementation. The ultimate aim of this thesis is to analyze the process of integration of different brands on the level of a big corporation and to research the process of implementation of a marketing strategy for special used car program Das WeltAuto on an international level.
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The Analysis of the Factors Having Effect on the Price of Used Cars in Slovakia
Beleš, Tomáš ; Mičúch, Marek (advisor) ; Chytilová, Helena (referee)
The following thesis concerns the research of basic factors affecting the price of used cars in Slovakia. The hedonic price regression and a data set of over 2600 units has been used. The data set was acquired from the webpages of the largest second-hand-car seller in Slovakia named AAA Auto. Estimated parameters have been a help in decomposing the price of a second-hand car into its determinants. Besides the negative affect of the age and the odometer state a significant price bonus concerning home-produced cars (Skoda) has been confirmed. The price discrimination concerning the odometer state from the drivers' point of view has also been confirmed.
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